Capsule Summary
The aim of this study is to assess the public interest in the most
common food allergens from different countries around the world using
Google Trends as an infodemiology tool.
Keywords: food allergy, milk allergy, peanut allergy, shellfish
allergy, google trends, infodemiology
Introduction
Food allergy (FA), an IgE reaction, is rising steadily over time (1). FA
is present in 10% of the population, varying according to region (2).
Google’s search engine has become a significant source of medical
information; however, this information varies in quality (4). Google
Trends (GTr) is a free online service that gives users access to current
and historical data on Google searches from 2004 up to the present (4).
This study aims to assess the public interest and information-seeking
behavior regarding food allergies over a specified period. The findings
from this study will contribute to a better understanding of the online
information-seeking behavior of individuals and provide valuable
insights for healthcare professionals, international societies, and
public health organizations in developing targeted interventions and
educational initiatives.
We conducted several searches on Google Trends (GTr)
(http://trends.google.com) on April 1st, 2023. The
data was compiled across ten countries from January
1st, 2012, to December 31st, 2022.
Based on a literature review indicating high prevalence in various
countries, cow’s milk, peanut, and shellfish allergies were selected as
the primary allergens (5). The countries were selected using GTr
performing a search for “Food allergy” as a topic with the ”worldwide”
category, we analyzed the countries with an RSV score higher than 50.
Ten countries were included: Australia, Canada, Finland, Hungary,
Ireland, Netherlands, New Zealand, Philippines, Singapore, and the USA.
RSV is a value that expresses the relation between a specific search in
relation to the overall searches on Google at a specific time among
other modifiable variables. RSV ranges between 100 and 0 in descending
order, the former being a high popularity and the latter a low one. For
this study, search volume trends and interest over time were developed
using Statistical Package for Social Science (version 21.0; SPSS,
Chicago, USA).
Results
Interest over time
Over the years, there has been a noticeable growth in people’s interest
in searching about “food allergy” as a topic of search, as evidenced
by increased Google search trends from 2012 to 2022 in the 10 countries
examined. Although the interest in peanut allergy has been relatively
low in the last decade, in the last 2 years there has been a prominent
increase in searches in Australia, the USA, Finland, the Netherlands,
and New Zealand. On the other hand, there was a decreasing interest in
Canada, Hungary, Ireland, and the Philippines. Milk allergy was the most
searched topic in 6 out of 10 countries of interest, with a sharp spike
since 2021 in Canada, the USA, and Australia. In contrast, “shellfish
allergy” showed the lowest RSV, being only searched mainly in the
Philippines and Singapore (Figure 1 & 2) .
The related queries with the most interest were different terms and
definitions for allergy, such as “allergy”, “allergies”, “food
allergy” and “peanut allergy”. Among the most searched signs and
symptoms were “rash”, “eczema”, “urticaria”, and “anaphylaxis”.
The country with the highest searches for signs and symptoms was the US,
and the allergen was shellfish. There was a high interest in searching
for some related diseases to milk allergy, including “lactose
intolerance”, “dairy intolerance” and “celiac disease”. The
countries that most sought diagnostic methods were Ireland and Hungary,
with queries such as “food allergy test” and “food intolerance
testing”. “Baby” and “toddler” were the age-related searches, the
first being included in the top 5 searched entities in 8 out of 10
countries. “Epinephrine”, “immunoglobulin”, “cetirizine”, and
“antihistamine” were identified within the therapeutic queries with
the highest RSV in the Philippines. Food alternatives such as “almond
milk”, “soy milk”, and “lactose-free milk” were interesting
findings for milk allergy queries in all 10 countries. (Table 1)
Discussion
Google is a tool for gathering information (4). Infodemiology studies in
food allergy are scarce (6). The spike of interest in milk allergy in
2021 for 6 out of the 10 selected countries might be related to the
findings of a study in the UK (7) which showed that cow’s milk allergy
may be the root of three-quarters of newborns’ two or more allergic
symptoms at some point in the first year of life. Another possible
reason for the trending phenomenon may be the hospitalizations and
deaths of infants in the USA because of contaminated Abott baby formula
products in May of 2022 (8). The worldwide prevalence of shellfish
allergy ranges from 0.2 to 0.6%, but this number is much higher in the
Asia-Pacific region (9). Within this area, teenagers in the Philippines
and Singapore report the highest prevalence of this allergy, with 5.12%
and 5.13% respectively (9). This data correlates with our findings.
According to Anvari et. al., food allergy, particularly IgE mediated,
can present with clinical manifestations in different systems (10),
“hive”, “rash”, “eczema” and “anaphylaxis” were the most
searched clinical signs in our study. This shows that users have a
concern for cutaneous manifestations and life-threatening ones. The
current management of food allergy relies on the avoidance of allergens,
preparedness to promptly address allergic reactions, and interventions
to alleviate symptoms, including the administration of antihistamines
and immunotherapy (11). We found a considerable level of interest in the
10 chosen countries regarding food alternatives such as ”almond milk”
and ”soy milk”, as well as “epinephrine” due to its critical role as
the primary therapeutic intervention for anaphylaxis, an acute and
potentially life-threatening allergic reaction (12).
Conclusions
The findings of this study show how GTr is a powerful tool that can be
used to determine what the user’s interest is in food allergy and how
this interest can fluctuate. This information could be considered when
new guidelines were developed. It is important to keep pursuing studies
in infodemiology with the aim to tailor a more specific practice, aimed
at improving public information and providing evidence-based guidance on
topics such as “Food allergy” for those users that need accessible and
accurate information.
Abbreviations: Food allergy (FA), Google Trends (GTr), related
search volume (RSV), Immunoglobulin E (IgE), United States of America
(USA), United Kingdom (UK)